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    <title>STANDARD. Insights</title>
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    <description>Articles and analysis on legal marketing strategy, AI for law firms, and client care — from David Standard.</description>
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      <title><![CDATA[Why Law Firm Client Care Is Broken — and What the Data Says]]></title>
      <link>https://standardconsulting.co.uk/insights/why-law-firm-client-care-is-broken</link>
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      <description><![CDATA[After analysing 493 one-star Trustpilot reviews across 15 leading UK claimant law firms, the patterns are clear: poor communication, missed updates, and a failure to treat clients as people. Here is what the data reveals.]]></description>
      <pubDate>Sun, 15 Mar 2026 00:00:00 GMT</pubDate>
      <author>david@standardconsulting.co.uk (David Standard)</author>
      <category>Client Care</category>
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      <title><![CDATA[AI in Law Firms: What Actually Works in 2026]]></title>
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      <description><![CDATA[The legal AI market is flooded with products built by people who have never worked in a law firm. Here is what actually delivers value — and what is just expensive noise.]]></description>
      <pubDate>Sat, 28 Mar 2026 00:00:00 GMT</pubDate>
      <author>david@standardconsulting.co.uk (David Standard)</author>
      <category>Legal AI</category>
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      <title><![CDATA[What Managing Partners Get Wrong About Marketing]]></title>
      <link>https://standardconsulting.co.uk/insights/what-managing-partners-get-wrong-about-marketing</link>
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      <description><![CDATA[After three decades working at director level inside law firms, the same misconceptions about marketing appear again and again at the top table. Here are the most damaging — and how to fix them.]]></description>
      <pubDate>Wed, 01 Apr 2026 00:00:00 GMT</pubDate>
      <author>david@standardconsulting.co.uk (David Standard)</author>
      <category>Strategy</category>
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