Group Litigation Bookbuilding & Group Claims Strategy

Proven Scalability: From 100 to 100,000 Claimants

• Proven at unprecedented scale: Experience onboarding 100,000+ clients provides rare expertise in challenges that only emerge at volume, technology stress-testing, quality assurance at scale, communications to tens of thousands simultaneously, and maintaining engagement over years.
• Funder relationship expertise: Understanding funder perspective, expectations, and requirements. Ability to build business cases funders will support, report performance in ways funders need, and manage relationships balancing firm and funder interests.
• Technology and systems focus: Recognition that group litigation success depends on robust technology handling volume without breaking. Experience implementing and stress-testing systems before launch prevents catastrophic failures mid-campaign.
• Ethical client acquisition: Commitment to reaching vulnerable clients ethically and sensitively, avoiding exploitative approaches, ensuring genuine informed consent, and maintaining dignity throughout the process. Understanding how clients are acquired affects long-term case success and firm reputation.
• Multi-year campaign stamina: Most marketing campaigns run weeks or months; group litigation campaigns run years—experience maintaining momentum, keeping clients engaged, and sustaining team motivation over extended timeframes.
• Campaign and NGO relationship management: Deep understanding of working with charities and NGOs that must trust firms with their members. Respect for organisational relationships and gatekeeping roles while also building direct client connections where appropriate.
• Compliance and risk management: Understanding the regulatory scrutiny that high-profile mass client acquisition attracts. Designing approaches that withstand SRA examination, media criticism, and political pressure while remaining effective.

Viability Modelling & CPA Forecasting

Planning or launching group litigation:

• Considering whether to pursue a potential group claim, and need a viability assessment
• Launching new group litigation requires a client acquisition strategy
• Funder relationships requiring a business case and ROI projections
• Need for technology and systems handling high-volume client onboarding
• Media and campaign strategy creating awareness and driving sign-ups
• Compliance and regulatory requirements for mass client acquisition

Reducing Churn & Optimising Ad Spend:

• Client acquisition costs are too high relative to the funder budget
• Sign-up rates are disappointing compared to projections
• Technology and processes are struggling with volume
• Client communications and engagement are declining over time
• Media coverage is not translating to client sign-ups
• Difficulty demonstrating ROI to litigation funders

Reporting & ROI for Litigation Funders:

• Securing litigation funding requires a credible acquisition strategy
• Managing funder expectations around client volumes and costs
• Reporting requirements and performance accountability
• Budget allocation decisions across marketing channels
• Exit strategy when client acquisition targetsare  achieved