Fractional Marketing Director & Strategic Planning

Too many law firms rely on reactive tactics instead of a proactive strategy. We provide senior-level expertise to bridge that gap. From Fractional Marketing Director support to comprehensive strategic audits, we ensure your marketing investment is directly aligned with your firm’s revenue objectives.

Drawing on more than 30 years’ experience in law firm marketing and business development, David helps firms develop focused growth strategies that connect marketing spend to measurable business outcomes. He has delivered 30% year-on-year revenue growth and a 114% increase in client enquiriesnot through gimmicks or endless workshops, but through strategic clarity: identifying the right markets to target, the right clients to pursue, and the activities that genuinely drive instructions.

Partners often view marketing as a service department. We change that dynamic by bringing commercial rigour to your business development:

• Strategic alignment: Linking marketing activity directly to lawyers’ targets and firm-wide objectives.
• Partner buy-in: Translating marketing theory into commercially focused strategies that partners respect and support.
• Resource optimisation: Eliminating wasted spend on activities that don’t generate quality instructions or measurable returns.

• Merger or acquisition: You need to integrate two distinct brands and cultures without losing clients or market position.
• Loss of key clients: You need an immediate, structured strategy to protect revenue and rebuild your client base.
• Stalled growth: Your marketing team is busy, but the firm isn’t growing, and you need to understand why.
• Recruitment gaps: Your Marketing Director has moved on, and you need experienced, steady leadership to maintain momentum.