About Us
Proven expertise in delivering measurable growth for law firms
For more than 30 years, David Standard has led business development and strategic marketing initiatives at some of the world’s most respected law firms, including Eversheds Sutherland, Leigh Day, Irwin Mitchell, and KPMG Corporate Finance.
As a Partner and executive board member, he has been responsible for driving revenue growth, achieving results such as a 114% increase in client enquiries, a 50% improvement in case conversion rates, and 30% year-on-year revenue growth. Now, through Standard Consulting and Training, he applies this strategic leadership and hands-on expertise to firms worldwide that are committed to digital transformation and sustainable growth.
Executive-Level Experience You Can Trust
David has held Partner and Director roles at leading corporate and claimant law firms and currently serves as a Non-Executive Director at British Cycling. He has successfully managed marketing budgets exceeding £8 million and led teams of more than 27 professionals, shaping critical strategic marketing decisions at the executive board level. This is not theoretical consulting, but practical insight from someone who has been in your position and delivered measurable results.
Recognition as a Leading Legal Marketing Expert
Ranked #9 in the Top 100 LinkedIn Legal Influencers (Q1 2025) by TBD Marketing, he is recognised as a leading expert in legal marketing and business development. A past winner of the Law Society Excellence in Marketing Award, he has also been cited in the legal media for his ongoing LinkedIn commentary on the misreporting of legal judgments.
How we work with law firms
Consulting Services
From fractional Marketing Director roles providing embedded strategic leadership in business development, to focused projects such as strategic audits, digital transformation, crisis communications, and growth strategy development. Every engagement is tailored to your firm’s specific challenges and objectives.
Training Programmes
Practical, experience-based training covering strategic marketing, digital transformation, communications and media relations, LinkedIn and social media, team development, and specialist areas such as group litigation marketing. Delivery options include workshops, intensive programmes, bespoke coaching, and away days.
Implementation Support
Many firms need support in turning strategy into results. we provide hands-on assistance with implementing CRM systems, managing website redevelopment, executing marketing campaigns, optimising legal enquiry teams, and strengthening in-house marketing capability.
Who we work with
Our services are designed for:
- Managing Partners and senior leadership teams who recognise that effective marketing and business development require strategic thinking, not just tactical execution.
- Firms facing reputational challenges that require crisis communications expertise or support in managing regulatory scrutiny.
- Marketing teams that need senior strategic direction, capability development, or restructuring to improve the effectiveness of their business development efforts.
- Firms planning growth through new practice areas, geographic expansion, or major client acquisition initiatives that require strategic validation and clear implementation roadmaps.
- Claimant law firms seeking strategic marketing leadership to drive growth in personal injury, clinical negligence, employment law, or social justice litigation.
- Firms navigating digital transformation that need expertise in CRM implementation, website development, marketing automation, and data-driven decision making.
Our Services to lawyers and law firms
Strategic Marketing Leadership & Planning for Law Firms
Strategic Marketing Leadership & Planning for Law Firms
Strategic Marketing Leadership & Planning for Law Firms
Executive-level strategy tailored for law firms without the need for a full-time headcount. We provide expert consulting to audit your current position, define your market position, and drive revenue growth through effective marketing and business development strategies. Whether you require interim leadership or a complete strategic overhaul, we can embed directly into your partnership to deliver effective results and strategic advice.
Law Firm Digital Transformation & Martech Adoption
Strategic Marketing Leadership & Planning for Law Firms
Strategic Marketing Leadership & Planning for Law Firms
Don't just buy software; ensure it delivers ROI for your business. We specialise in selecting, implementing, and adopting legal marketing technology. From fixing broken CRM data to optimising client intake systems, we provide strategic advice that bridges the gap between IT and Marketing, ensuring your technology truly generates fees through practical data analysis that aligns with your marketing to deliver the very best results.
Legal Crisis Management & Litigation PR Strategy
Strategic Marketing Leadership & Planning for Law Firms
Legal Crisis Management & Litigation PR Strategy
Protect your reputation when it matters most with our specialist crisis communications tailored for SRA investigations, SDT hearings, and high-profile litigation. Our consulting services provide immediate, battle-tested support to help law firms navigate regulatory scrutiny and media pressure. We ensure that, where possible, you control the narrative, whether to enhance or protect your reputation and that of your clients.
LinkedIn & Social Media Strategy for Lawyers
Marketing Strategy for Claimant Law Firms & Group CLAIMS
Legal Crisis Management & Litigation PR Strategy
Move beyond generic firm updates with our consulting and training services. We help lawyers and law firms enhance their business development through authentic personal brands that attract clients by building a profile. Our strategies emphasise 'social selling' and expertise, providing strategic advice to train your legal teams to use LinkedIn and other social media as a powerful tool for business development, rather than just a passive broadcast channel.
Team Development, Restructuring & BD Training
Marketing Strategy for Claimant Law Firms & Group CLAIMS
Marketing Strategy for Claimant Law Firms & Group CLAIMS
Build a marketing function that truly delivers results for your firm. We specialise in helping firms restructure underperforming marketing teams, recruit the right talent, and establish clear accountability. Additionally, we offer practical business development coaching tailored for law firms, enabling them to convert more enquiries and strategically grow their practice areas through effective legal marketing strategies.
Marketing Strategy for Claimant Law Firms & Group CLAIMS
Marketing Strategy for Claimant Law Firms & Group CLAIMS
Marketing Strategy for Claimant Law Firms & Group CLAIMS
Scale your firm ethically and effectively with our strategic advice tailored for claimant law firms. We offer specialist expertise in group litigation 'bookbuilding'. Our consulting services manage the complex marketing needed for group actions and high-volume claimant work, ensuring a balance between aggressive lead generation and strict ethical compliance, including funder reporting.