Insights
Articles and analysis from a 30-year practitioner — not an observer.
Directory submissions consume more senior BD time than any other recurring task in legal marketing. Here's what that actually costs — and why the fix isn't another consultant.
Read articleFirms obsess over matter quality when chasing directory rankings. The evidence suggests referee strategy matters more — and the firms best positioned to climb aren't necessarily the ones with the biggest deal lists.
Read articleMost firms treat each directory submission as if it starts from a blank page. The fix is conceptually simple: capture matter information once and render it many ways. Here's what that infrastructure looks like.
Read articleAfter three decades working at director level inside law firms, the same misconceptions about marketing appear again and again at the top table. Here are the most damaging — and how to fix them.
Read articleThe legal AI market is flooded with products built by people who have never worked in a law firm. Here is what actually delivers value — and what is just expensive noise.
Read articleAfter analysing 493 one-star Trustpilot reviews across 15 leading UK claimant law firms, the patterns are clear: poor communication, missed updates, and a failure to treat clients as people. Here is what the data reveals.
Read articleDavid works directly with managing partners and senior leadership teams.
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