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    • Home
    • About
    • Service Areas
      • Leadership and Planning
      • Digital Transformation
      • Crisis Management and PR
      • LinkedIn and Social Media
      • Team Development
      • Claimant Law Services
    • Cycling
  • Home
  • About
  • Service Areas
    • Leadership and Planning
    • Digital Transformation
    • Crisis Management and PR
    • LinkedIn and Social Media
    • Team Development
    • Claimant Law Services
  • Cycling

Law Firm Marketing & Business Development Audit

A thorough, objective assessment of your firm's marketing effectiveness. We go beyond 'vanity metrics' to analyse whether your current marketing spend is actually driving client instructions and revenue. Delivered as a comprehensive written report with executive summary, detailed findings, prioritised recommendations, and a practical 90-day implementation roadmap. Think of it as a health check that identifies what's working, what's not, where the opportunities are, and what to do about it.

Scoping Your Audit Requirements

The Discovery Call The most effective audits start with a clear brief. Before any commitment, we schedule a 30-minute discovery call to discuss:


  • Commercial Objectives: What are you trying to achieve in the next 12-24 months?
  • Current Pain Points: Where do you feel budget is being wasted or opportunities missed?
  • Scope & Scale: Which areas (Digital, Team, BD Processes) require the deepest focus?
  • Timeline: When do you need the findings to inform your strategy or budget planning?


No Obligation, Just Clarity You don't need to have all the answers ready. The purpose of this call is to help you define exactly what you need. It is an honest, professional conversation to see if our audit framework matches your firm's challenges.

Contact us today for a no obligation chat

Practice Area Positioning & Market Strategy.:

  • Clarity and differentiation of market positioning
  • Alignment between marketing activity and business objectives
  • Understanding of target markets and client acquisition economics
  • Competitive positioning and market opportunity assessment


Lead Generation & Case Management Integration:

  • Website effectiveness and conversion optimisation
  • CRM capability and utilization
  • Marketing automation and client communication workflows
  • Analytics, measurement and reporting frameworks
  • Digital marketing channels (SEO, PPC, paid social, organic social)


Team and resources:

  • Marketing team structure, capabilities and capacity
  • Budget allocation and ROI by channel/activity
  • Tools and technology stack effectiveness
  • Processes, workflows and operational efficiency


Business development effectiveness:

  • Intake and conversion process
  • Key account management approach
  • Pitch performance and win rates
  • Referral relationships and partnership development
  • Fee earner engagement in BD activities


Communications and profile:

  • Brand consistency and messaging effectiveness
  • Media relations and PR impact
  • Internal communications effectiveness
  • Crisis preparedness and reputation management capability


Typically 2-3 weeks from kickoff to delivery, involving:


  • Desk research and materials review (website, marketing materials, CRM data, analytics)
  • Stakeholder interviews with partners, fee earners, marketing team, and key support staff
  • Competitive analysis and market positioning assessment
  • Systems and technology audit (CRM, website, marketing tools)
  • Data analysis (enquiry sources, conversion rates, marketing ROI where available)


A detailed written report (typically 30-50 pages) and presentation, if required, including:


  • Executive summary highlighting key findings and recommendations
  • Detailed assessment across all areas audited
  • Gap analysis comparing the current state to the best practice
  • Prioritised recommendations (quick wins, medium-term improvements, strategic initiatives)
  • 90-day action plan with specific initiatives, ownership, and success metrics
  • Resource requirements and investment estimates for recommended actions


  • Objective external perspective free from internal politics or assumptions
  • Identification of quick wins that can deliver immediate value
  • Clear priorities so you invest resources where they'll have most impact
  • Practical roadmap that turns recommendations into action
  • Baseline metrics against which to measure future improvement
  • Evidence-based business case for marketing investment


  • Before a merger or acquisition
  • For firms that feel their marketing isn't delivering but don't know why
  • Are considering significant marketing investment and want to ensure it's well-directed
  • Firms with a new leadership wishing to understand the current state before making changes
  • They are preparing for growth and want to ensure their marketing infrastructure can scale
  • When Managing Partners feel marketing is a 'black hole' of spend
  • Want an objective assessment before hiring a new marketing director


Contact Us

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Standard Consulting

Phone: 07540332717 email: david@standardconsulting.co.uk

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