Natasha Ednan-Laperouse — Natasha's Law
From tragedy to legislative change
Natasha Ednan-Laperouse tragically passed away following an allergic reaction to a sandwich baguette purchased from Pret a Manger, which she had consumed before boarding a British Airways flight.
“Our daughter's inquest was in September 2018, and it was high profile. During its week-long duration, it captured the interest of the public and media across the UK and worldwide. It was a stressful time for us as a family, and having David support us was invaluable. His experience, judgement and ability in Media Relations put us at ease as he navigated the tumultuous media attention we received during and after the inquest. We have always found him highly professional and well-respected by the media.”
Nadim & Tanya Ednan-Laperouse OBE
Parents of Natasha
Case Detail
David Standard collaborated closely with her parents, Nadim and Tanya, to devise a strategic plan that highlighted their daughter's case and the shortcomings in existing food labelling legislation ahead of Natasha's inquest.
David managed the media relations throughout the inquest and subsequent stages to fulfil the objectives set by Natasha's parents.
Additionally, he engaged with key governmental figures, orchestrating a visit to Michael Gove, then Secretary of State for Environment, Food, and Rural Affairs, alongside Nadim and Tanya.
This targeted advocacy and sustained campaign resulted in Natasha's Law, new legislation that enhanced food packaging and labelling standards, which was officially implemented in October 2021.
Outcome
Natasha's Law enacted (October 2021). New food packaging and labelling standards across the UK. Legislative change achieved through sustained media advocacy.
This is one of six case studies from David Standard's PR Portfolio. These represent a small selection of the hundreds of cases managed over a 30-year career.