Claimant law runs on volume and conversion, and small improvements compound into serious money. Yet most firms lose more cases between first contact and signed instruction than they realise, and they market for more enquiries when the bigger prize is converting the enquiries they already have.
Intake and conversion first
Before spending another pound on lead generation, it's worth knowing what happens to the leads you already pay for. I help firms map the intake journey, find where enquiries leak away, and fix the conversion points that turn marketing spend into signed work.
That covers the unglamorous detail that decides the numbers: response times, who picks up the phone and how, the questions asked at first contact, the follow-up that never happens. Conversion gains here are usually cheaper and faster than buying more leads, and they make every later marketing pound work harder.
Volume growth across the practice areas
I work across the full claimant landscape — personal injury, clinical negligence, employment and industrial disease — on the growth strategy specific to each. The dynamics differ: industrial disease lives and dies on referral and reputation; PI is a volume and marketing-efficiency game; clinical negligence sits somewhere in between.
My background includes deep experience of high-profile claimant work and the media that surrounds it, recognised with a Law Society Excellence Award. That gives the growth strategy an edge most marketing advisers can't offer: an understanding of how reputation, landmark cases and public profile feed the pipeline, not just paid acquisition.
What's involved
- Intake journey mapping and leak analysis
- Conversion improvement at every contact point
- Volume growth strategy by practice area
- Marketing efficiency across PI, clin neg and disease
- Reputation and case profile as a growth channel
Who this is for
Claimant firms — PI, clinical negligence, employment and industrial disease — focused on conversion and sustainable volume growth.
Proof
Where this has delivered
April 2024 · Thompsons Solicitors
Death of David Carpenter
Workplace safety failures exposed at inquest
Read case studyJuly 2023 · Leigh Day
John Coles Inquest — Heathrow Airport
Airport safety failures exposed after worker death
Read case study2008 · Irwin Mitchell
The Nimrod Inquest — 14 Families
Holding the Ministry of Defence to account
Read case studyCommon questions
Frequently asked
We get plenty of enquiries but sign fewer than we'd like. Where do we start?
With the intake journey, not more marketing. We map what happens from first contact to signed instruction, find where enquiries drop out, and fix those points. It's almost always cheaper than buying more leads and it lifts the return on every lead you already pay for.
Do you cover industrial disease as well as PI?
Yes — PI, clinical negligence, employment and industrial disease. Each has its own growth dynamics. Disease work in particular depends heavily on referral and reputation, which is an area I know well.
How does media and reputation feed claimant growth?
High-profile cases and a strong public profile build the trust that drives referrals and direct enquiries. Having run national media on landmark claimant cases for thirty years, I build that into the growth strategy rather than treating marketing as paid acquisition alone.
Ready to talk strategy?
Start with a conversation. No obligation, no pitch deck — just a direct discussion about what your firm needs.