Your clients and referrers are on LinkedIn. Most law firm partners are too, with a half-finished profile and a feed they post to twice a year. The opportunity isn't more posts. It's a deliberate presence that builds the reputation that wins instructions and referrals.
From dormant profile to recognised authority
I work with partners and marketing teams on the whole picture: a profile positioned around the work you want more of, a content plan you can sustain, and a rhythm that builds recognition with the people who actually instruct or refer you.
The measure that matters is commercial, not cosmetic. A thousand likes from people who'll never instruct you is worth less than one post that lands with the three referrers you've been trying to reach for a year. We plan for the second.
Sustainable, not a flash in the pan
The reason most law firm social efforts fade is that they depend on bursts of enthusiasm. We build something the partner or team can keep going: a clear set of themes, a manageable cadence, and a way of turning the firm's existing knowledge — cases, insights, sector views — into content without starting from a blank page each week.
For marketing teams, that often means a repeatable system: turning one piece of thinking into a week of posts across the partners who matter, so the effort compounds instead of resetting every Monday.
What's involved
- Partner profile strategy and positioning
- A content plan built around the work you want
- A sustainable posting rhythm and theme set
- Turning cases and insight into repeatable content
- Channel management for in-house marketing teams
Who this is for
Law firm partners who want a presence that wins work, and marketing teams running social for the partnership.
Common questions
Frequently asked
I don't have time to post constantly. Does this still work?
Yes — that's the point of building a system. Consistency beats volume. A sustainable rhythm you can actually keep going outperforms a burst of daily posting that stops after a fortnight.
Should the firm post, or should individual partners?
Partners, mostly. People follow and trust people, not logos. The firm page has a role, but instructions and referrals come from individual reputations, so that's where most of the effort goes.
What do we actually post about?
The knowledge you already have: the cases you run, the changes in your sector, the views your clients value. We turn that into a content plan so you're never staring at a blank page.
Ready to talk strategy?
Start with a conversation. No obligation, no pitch deck — just a direct discussion about what your firm needs.